All the famous e-commerce brands dominate mobile shopping because of Progressive Web App Development. This is a future-driven technology that stands for the next evolution of e-commerce on mobile. With regular change in mobile technology, consumer’s experience for e-commerce has witnessed a sudden shift. Prominent brands are focusing on the PWA platform for enhancing user experience.
The famous apparel e-commerce website Alibaba has claimed that creating an outstanding mobile experience is the key to their success, and the PWA technology helped them to grow three times faster than any e-commerce site.
PWA’s are different from native apps, they are the collaborative approach of building a platform that functions as a website and an application. However, sometimes you might not get them on Playstore but they’re just reliable and easy to use as native applications.
To get the secret tool of PWA that made it a popular choice, you need to know the success factors of an e-commerce business.
Critical Success Factors Of Ecommerce
Customer Conversion Rate
This term interprets the percentage of visitors to an e-commerce development website that finally rounds a transaction. It is very clear why the conversion rate is crucial in defining success.
On average 2-3% of people will reach a transaction. This means a huge number of people are just scrolling down your website.
Here are five reasons that can lead to a low conversion rate:
- People are facing issues in finding products that they want
- If there’s lack of information about the product, you need to give a brief description of the product
- Delivery or shipping expenses are unreasonably high
- Your site requires a lot of personal info from the customer to complete the transaction
- Your website has a lot of categories and products, leading to a high bounce rate
PWA has a 36% higher conversion rate than native applications. According to Tom Karwatka CEO of DivanteLTD, the main reason for this is the mobile revenue gap.
More Page Visits
The more people will visit your website the higher will be the conversion rate. Target a specific audience and create products just for them. This way your site will drag a huge amount of productive traffic. Low-quality traffic is not what you need to establish your business in the market.
Try to incorporate blogs to your website, this will help people to know about your product in detail.
Acquisition Cost
CAC ( Customer Acquisition Cost) is the price that you pay for acquiring a new customer. The CAC is calculated by adding all your marketing expenditure and averaging that digit on a per new consumer basis.
If you are spending way too much for getting a client, check the data, and analyze which marketing suits the best for your business by generating good revenue. Calculate the Return on Investment and Customer Acquisition Cost for proper allocation of your marketing fund. Keep your business objective in mind before making a decision.
What Is PWA?
PWA is the acronym for Progressive Web Application. This a collaborative platform that works as a website and an application at the same time. This app was created from technologies such as JavaScript, HTML, and CSS. The constant additions in PWA can almost turn any site into a Progressive Web Application.
Progressive Web App development takes less time frame to function than native applications. The best part is that you get all the features of a native app like offline support, push notification, and more.
Many online applications are Progressive Web Apps. Twitter is the best example of PWA. You can either visit their website or download the application from the PlayStore. While scrolling the Twitter app you can experience the same features of a native app. There is no difference in the web display while running it from android or iPhone.
Benefits of PWA
Cost-Efficient
As the content only gets published once, you don’t need to pay for separate content creation for Android, iOS, and website. Plus Progressive Web Apps do not require an update for proper functioning. Consumers don’t need to spend time updating new information. If the PWA works for your eCommerce store, then you must stop worrying about its development. PWAs are financially attractive because they help to generate a high ROI.
Developing a native application can cost you up to $80k whereas PWA is created at around $10k. An enterprise that requires a native application will need that application to develop for both iOS and Android devices. It means it will cost you double for the same work and features.
Low Data Mode
Data is very expensive in many developing countries. So developing an app that consumes a lot of data is a big no. PWA just uses a fraction of the data compared to native applications.
Some websites have even witnessed 92% less data consumption while using Progressive Web App. A traditional application that consumes 10MB of data can be lowered by 500 KB by employing PWA. This new technology is the future of smartphone evolution.
PWA also doesn’t need huge storage space for functioning. They take up very little space than native apps. This frees up storage space for the consumer and steers the performance of the smartphone.
No Updates Needed to Function
The native applications are tough to maintain. As they require an auto-update or manual update or wifi connection to the process.
Updating native applications using mobile data can lead to huge data consumption which hikes the cost of application for the end-users. For an instance, updating the Facebook application requires more or less 200 MB, if the end-user is not connected to Wi-Fi it will cost him a month of data allowance.
With Progressive Web Apps users don’t face this problem. As they are more like websites they don’t need a significant amount of data and time for updates. You can see the update in PWA and doesn’t require an update before you launch it like a traditional app.
SEO Friendly
PWA is beneficial because of low cost, no update, and less storage, plus it can also boost the visibility and accessibility of your application.
Progressive Web App loads faster than native applications. Uber application just takes two seconds to load, which impacts Google search engine ranking. The faster your application loads the more visitors you will gain. Incorporating PWA with your existing online marketing strategy will enhance the user experience making your SEO strategy more efficient.
Statistics
- PWA accounts for a 50% higher customer engagement rate. Companies that switch to PWA substantiate a hike of at least 20% that goes up to 250%.
- Businesses who use PWA experience a lowering of 10x on the page loading speed.
- The progressive web apps cost three to four times less than traditional mobile applications.
- Progressive web apps take up to 90% less space than native applications.
Conclusion
The Progressive Web App Development is a new milestone in the tech world. Browsers like Firefox and Chrome aptly utilized the power of PWAs to provide a superior user-experience. Apple soon followed the suite, and introduced iOS 11.3 that allowed Safari to bring into play a similar level of user experience as was being delivered by the likes of Chrome and Firefox.
Learn how Brainvire can help you reach your consumers using the Progressive Web Applications and boost your ROI.
