5 Striking Features of Magento that are Changing the Face of e-Commerce Websites
Talking About 5 Striking Features of Magento that are Changing the Face of e-Commerce Websites, Magento is ruling the e-commerce web development market with its striking features. Catalog management, marketing tools, SEO-centricity, site management, and intelligent analytics are some of its functions that we will discuss in this article.
Magento, an Adobe company, offers next-generation solutions for building exceptional retail offerings. It includes everything that can simplify your retailing experience while improving your customer’s shopping experience.
Business analytics and content are a crucial part of any e-commerce website. Being a part of the Adobe Experience Cloud, Magento is an integrated platform for analytics, advertising, content creation, and commerce.
Here are Five of the most important features of Magento
-
- Catalog Management
- Effective Marketing tools
- SEO-centricit
- Complete site management
- Business Intelligence
Let’s get started with these –
1. Catalog Management
A well-managed product catalog is the essence of an online store. It ensures consistency in delivering relevant data across all sales channels. Specific data like product names, descriptions, hierarchy, price, supplier, etc. are provided in a catalog. Taking it a step further, granular details like color, style, pattern, neckline, sleeve, length and fit can also be included for displaying relevant product suggestions.
Some of the features of Magento include –
- Supports virtual and digital products like music, videos, etc.
- Edit and delete product reviews seamlessly.
- Complete inventory management.
- Attribute sets for quick product creation of different item types.
- Highly customizable options such as resizing and watermarking.
2. Effective Marketing tools
Promoting products in the right manner is essential for attracting leads and turning them into conversions. Magento is bundled with tools that make advertising an easy task.
The tool serves the following purpose for e-commerce stores –
- Cross-selling of products
- Apply promotional pricing and restrict it to selected products or categories
- Email and newsletter marketing.
- Landing page tools for running PPC campaigns.
3. SEO-centricity
Google’s dynamic updates to its own algorithms keep SEO managers on their toes. Magento is an SEO-centric platform that promises good SERP rankings is used correctly.
The SEO features are as follows –
- Optimization of friendly URLs
- Appearance of Universal Google Analytics, E-commerce Tracking, and AdWords Conversion
- The appearance of new features Related Products, Upsells, and Cross-sells
- Introduction of Rich Snippets
- Generates Google Sitemaps
4. Complete site management
Talking About 5 Striking Features of Magento that are Changing the Face of e-Commerce Websites, Site management is an aspect that should never be ignored especially if you own an online store. Users can easily control multiple websites and customize them within a single installation.
Here are some of the features:
- Control sites from admin panel and share only required information.
- Templates with a fully customizable design.
- Multiple language options and currencies.
- Integration between Magento and third-party apps.
- Tax rates based on location, product type, and group.
Magento can also be integrated with Asp.NET platform through custom asp.net application development services. It will ensure the scalability and security of your online business.
5. Business Intelligence
E-commerce business means enormous volumes of data. And Magento churns out smart business insights from this data.
The features that ensure the delivery of intelligent reports to merchants are:
- Google Analytics.
- Sales and tax reports for easy accounting.
- CRM Integration that provides abandoned shopping cart rates.
- Integration with ERP for workflow management.
A Final Word
The technological landscape of Canada is changing at a rapid pace. B2B retailers are connecting with the best magento ecommerce web development companies for tailored solutions.
Talking About 5 Striking Features of Magento that are Changing the Face of e-Commerce Websites, Magento is by far the most sought after e-commerce web development platform. Custom software development companies in Canada thrive on Industry 4.0 technologies and can get you ready for the digital age in e-commerce.
Embrace Magento 2 and feel the difference!
