Magento 2 is one of the leading and most widely used ecommerce platforms that can help support medium and large scale online businesses to expand their online store at competitive prices.
It is one of the fastest-growing e-commerce platforms trusted by leading brands throughout the world. Magento is used in many different website categories.
Take a look at this graphic to understand this better:
The benefits of Magento 2 e-commerce platform are mentioned right here:
1. Improved interface
Though Magento offered a wide range of customization tools to its users for customizing their store, a large number of users found Magento complex and confusing. First-time users found the admin interface of Magento intimidating. The worst thing about this platform is it didn’t even have mobile compatibility.
With Magento 2, the admin interface had been completely changed and became much more user friendly. This interface is very responsive and easy to use and it helps users to reach their desired page without any complexities or delays.
What’s so unique about Magento 2’s user interface?
The user interface is highly customizable. It is designed in such a way that it enables admins to get access to all the important information. It also effectively manages products on the sire. The improvements in the admin interface speed up all the processes which ultimately helps to save a lot of time and resources.
2. Quicker load time
Since Magento was a free version, it was ridden with several limitations. One such limitation was it did not support full page caching and could not handle a large number of transactions at the same time.
Magento could only handle two hundred thousand page views in an hour.
The latest version, Magento 2 can handle 10 million pages views per hour, which is a huge improvement from its previous version. Magento 2 uses Mysql 5.6 which enables faster processing of queries, caching, as well as reindexing.
What’s reindexing?
Reindexing is the process that helps Magento ensure its product data, URLs, and inventory are effectively updated once the attributes, products, or other parts of the catalog are updated.
The reindexing mechanism is much more efficient in Magento 2 and all this combined together helps to make it an option that’s faster and easier to use.
3. Easier checkout process
The checkout process is very important for e-commerce websites as it is one of the deciding factors that determine whether the business will make the sale or not. Most times, lengthy and complex checkout processes are the ultimate reasons why many customers abandon their shopping carts.
Why do customers abandon their shopping carts?
The key reasons why customers abandon their shopping carts are mentioned here:
- Slow checkout process
- Fewer payment options
- Fewer shipping options
- And too many forced advertisements
Researches state that improvement in the checkout process can increase the conversion rate by 36 percent.
Why did Magento fail?
Magento had a six-step checkout process which was quite lengthy and time-consuming.
What made Magento 2 a winner?
However, Magento 2 has an improved checkout process, which includes only a handful of steps:
- First, customers shop for the product
- Then they review it
- Lastly, comes the payment option
Magento 2 ecommerce development solution has a much simpler checkout process that helps improve customer experience. You can also shop as a guest which means you can shop without making an account. It also has a variety of payment and shipping options.
4. Enhanced customer experience
The overall customer experience is significantly improved with Magento 2. Many loopholes have been filled that led to customers abandoning their shopping carts. With the help of these improvements, shopping has become much easier and less time consuming for the customers.
Mentioned here are the improvements:
- Easier registration process
The registration process is simplified and the customers can log in as a guest. They don’t have to go through the lengthy process of making an account which helps to save a lot of time.
- Simplified checkout process
The checkout process has been simplified and has fewer steps which makes it very convenient for the customers. It has many different payment and shipping options.
- Improved final cart version
The final cart includes photos and a summary of the products selected which helps to eliminate errors and reduces returns which help to improve the confidence of the buyers.
5. Better mobile compatibility
Nowadays more than 50 percent of online shopping and transactions are done using mobile phones. All the enhancements in Magento 2 have helped enrich and smoothen a mobile user’s experience. As browsing is slow and complicated on mobile devices, customers rely on search options.
With Magento 2 the search has been considerably improved, helping the customers to easily find the product that they are looking for.
With the improved speed and mobile-friendly interface and checkout process, the number of conversions through mobiles have significantly increased.
6. Advanced reporting
Reporting is very important for the success of the e-commerce business. These reports help businesses find out customer behavior and the loopholes in the checkout process.
With Magento 2’s web interface, you can now generate 20 different reports, all thanks to its advanced reporting features.
You can locate it in the admin section and is only accessible by the admin. It can give you valuable insights into three critical areas:
- Orders
- Products
- And customers
The functionality also provides data on the following aspects:
- The number of orders received
- Pending deliveries
- The payment received
- The number of registered clients
- Best selling products, etc
The reports are updated continuously to give you the latest information on the buying patterns. This feature helps to give you insights, metrics, and data needed to improve your ecommerce business.
In conclusion
These were some of the many benefits of using Magento 2. All the e-commerce businesses that use Magento can benefit from improvements in performance and added functionality by shifting to Magento 2.
The Magento 2 migration process can be challenging, but with the help of professionals, it can become much easier, smooth and far less time-consuming.
However, in the coming years, the changing trends and demand would make the migration unavoidable. Magento 2 will help you take your e-commerce business to another level by offering multiple benefits to you and your customers.
If you are looking to migrate your business to Magento 2 in a hassle-free manner, connect with our experts today!
