Did you know-
- 92% of the buyers first read the reviews and check the ratings before making a purchase.
- 93% of them use the reviews to determine if the e-commerce site is worthy of making a purchase.
- Furthermore, 72% of consumers take some action after reading the reviews.
Talking About How to Get 5-Star Ratings and Best Reviews for Your Mobile E-Commerce Application, The above statistics and figures clearly indicate why mobile app ratings and reviews are significantly essential in gaining the focus of potential customers. You may anticipate that you have developed a highly intuitive e-commerce app with the most advanced features but ultimately users will decide whether your app is successful or not.
You must also note that reviews and ratings play a pivotal role in influencing your sales. Also, according to research, displaying reviews can surge your conversion rate by 70%.
The e-commerce business is moving at a fast pace and so it’s important for the entrepreneurs to replan their strategies when implementing the digital transformation in mobile commerce development.
Aligning customer feedback with marketing strategies can increase your brand reputation and product value. The feedback helps a great deal in generating more traffic and improving PPC. The customers today are smart and well-familiar with the latest trends with high expectations when placing an order.
However, before we can focus on how to get 5-star ratings and reviews for your app, let’s discuss in brief why your application needs ratings and reviews.
- It Helps in Boosting Your Marketing Efforts
- Enhances the Site Visibility on Different Search Engines
- Helps to Drive More Revenue into the Site
- Builds the Trust Factor of the Customers
- Supportive role in optimizing the business strategy
Now that you are familiar with why app reviews and ratings are important, we need to divert our attention to how to get a 5-star rating from the users.
Implementing the Automatic Rating Prompts
The rating prompts can play a significant role in enhancing both customer experience and retention if used in the right way. This will further encourage the customers
Here are some vital steps that you can take-
- You need to ensure that the prompts do not hinder ongoing app interaction.
- Do not focus only on those users who have given positive app reviews.
- You need to promptly answer unsatisfied customers as well and try to analyze what went wrong to improve performance.
Identifying Analyzing the Customer Behavior Pattern
Next, you need to understand and analyze the behavior pattern of the customers. This is one step where you need to devote your time and effort as it will require extensive research. When you are analyzing the behavior pattern, pay attention to a few important points such as their choices and tastes, motives and intents, age group, sex, and demographies, your expectations from the app, and identifying the Unique Selling Points (USPs).
If you want to collect important data, you can use analytics. It makes your in-app interactions more personalized and effective. There is also an option of using third-party analytics where you can opt for the platform based on your data requirement from the customers.
Once you get the data, it’s much easier to frame a strategy for triggering rating prompts.
Choose the Right Time to Deliver Rating Prompts
If you want to get a five-star rating for your e-commerce app, you have to deliver the rating prompts at the right hour. It makes a huge difference in improving app visibility. However, there are a few dos and don’ts that you need to follow in this regard.
Let’s start with the dos-
- Just wait for the right moment to strike the prompt.
- Wait, unless and until the customer is accustomed to your app.
- Once he completes the task, prompt the request.
Here’s what you shouldn’t do-
Do not ask the user to immediately rate the app as soon as he enters it.
Do not poke the customer while he is still getting accustomed to the app features.
Never deliver a rating prompt for the completion of the task.
Don’t be eager in sending the message, wait for the right moment.
Approach With a Gentle Frame of Mind
Talking About How to Get 5-Star Ratings and Best Reviews for Your Mobile E-Commerce Application, If you are requesting your customers to rate your app, just don’t ask straightway; but instead, be gentle with your approach. You can even show your creativity and add a personalized tone such as ‘Do you love using our app?’ If you want to get instant feedback, you can provide them with options while the app review options such as Excellent, Good, Average or Poor.
These questions help in segmenting your customers and you can clearly distinguish between the users who have liked and disliked your app so that you can take appropriate action based on the results.
Do not forget to thank all those customers who have rated and reviewed your app whether positive or negative. It is a significant step that indicates that your e-commerce app values the opinion of both happy and unhappy customers.
Keep Interacting With the Customers
Irrespective of whatever comments you receive from the customers, it’s important that you should continue your interaction with them. Specifically, it’s essential to communicate with those users who are not happy with your app.
Another important aspect is the use of language when you ask them to rate your app. Be polite and friendly in your approach and do not use any unnecessary or offending words. You should keep it as short and simple as possible and be direct.
Always keep in mind that your communicational tone will play a key role in influencing the app rating. That’s why paying attention to your language becomes so essential.
Be Patient
You need to understand that getting a 5-star app rating is not an overnight process; so, you have to develop patience. Your app will slowly and gradually build-up in the market and then get popular. It’s important to note that even a 0.1 point increase in ratings can create a huge impact on customers and earn your app a healthy reputation.
Let’s Conclude
Talking About How to Get 5-Star Ratings and Best Reviews for Your Mobile E-Commerce Application, It’s clear from the above discussion that app reviews and ratings play an indecisive role in its success or failure. Remember, by developing an e-commerce app, you are entering into one of the stingiest competitions prevailing in the market today. Therefore, it’s imperative that you hire iphone app developers with professional expertise to get the best results.
