Google keeps on updating its algorithm code for processing the data available in its database for a single keyword so as to help millions of users with their queries. The new algorithm for January 2020 became one of the most trending topics on google and various social media platforms. There is nothing to worry about the new algorithm from Google as you can hire a digital marketing agency who can provide you digital marketing services and help you out with your business website in 2020. In this article, we are going to let you know about how to prepare your business website for the latest Google updates in 2020.
1) Develop Rich Content:
- In the new update from Google, it has become essential for a website to have rich content in the form of blogging.
- You should develop content based on the services provided by your business websites.
- The services provided by your website will be your keyword and you should write it in multiple forms by keeping in mind that all queries your user might search for.
- Keep your content in the simplest form to gain readability scores too.
- A schema code must be applied to the content which increases the probability of getting a featured snippet for the article written by you.
2) No more need for a number of Backlinks:
- The new algorithm known as January 2020 by Google said that the number of backlinks might not play any role in the search engine ranking process.
- What matters now is the quality of the backlink rather than quality.
- It also stated that how much you help the user’s through the form of content is more important.
- This ruled out various criteria for a website to gain search engine ranking position (SERP).
3) Keyword analysis:
- As mentioned earlier the necessity to develop rich content for your business website is also vital to firstly create a keyword analysis.
- In this keyword-based analysis, you need to figure out what is your primary and secondary keyword.
- An estimated 67% of the content that had been done through keyword analysis gained higher ranking and visibility for search terms.
- Through LSI graphing get insights on a various search term by users and through Google’s search recommendation.
4) Social media presence of your business:
- It is important to Link your Business website with social media platforms.
- Having a social media presence helped businesses to generate more revenue and drive more traffic through the medium of attractive images, engaging videos or post about your products or services.
- Run ad campaigns for your products or services on various social media platforms to reach users billions of users worldwide.
5) Landing Page Creation:
- Create a Landing Page about a single product or service for the user to understand and attract them.
- This helps your business website to generate leads and to gain insights on who might be interested.
- This has proved to be more useful to run an AD or campaign to reach valuable users.
- The landing page has a 72% rate of conversions rate of users to consumers.
6) SEO optimization of your business website:
- Ensure it is an SEO-friendly website so as to gain ranking for the search term on the search engine.
- All of the pages created on your website must be optimized to attract users to your domain.
- A user must be directed to your services pages for them to know about your services or products.
- Only 83% of the website gain visibility in the search engine due to SEO.
7) Optimize the content for user intent
- Google’s BERT update will rank your content for audience intent and not blindly for keywords.
- In 2020, you have to create streamlined content for your users. For example, simple infusing exact-match keywords won’t do any good.
- In fact, if you focus too much on stuffing the same keywords every time without creating significant value for your target audience, you will miss out on the golden opportunity of engaging your users.
- NLP has transformed the way search engines perceive content. With this, brands that don’t update their content practices will suffer and also get outperformed by their competitors.
8) Focus equally on Technical SEO
- Quite often, the discussion on SEO means creating quality content followed by its marketing. However, this is not enough. You might often wonder how to optimize your website for technical SEO.
- In 2020, search engines will emphasize more on your website’s speed.
- Additionally, you need to ensure that your website has an XML sitemap, apt URL structure, proper schema markup, and is responsive as a mandate.
- Remember, you might not be able to do technical SEO all by yourself. There are many good SEO companies in the market that can help you and cater to your needs effectively.
Conclusion
The new Google algorithm has become more user-friendly and to be honest there isn’t anything that a business website must be worried about in general. The following were 6 ways to prepare your business website for the latest google updates in 2020 to generate more users to your website. We at Brainvire provide 360-degree digital marketing services for business websites. We as a digital marketing agency not only just provide services but build trust between users and businesses.
