Talking About All That You Want to Know About Developing an E-Commerce Mobile Application, E-commerce stores are getting higher traffic from all over the world. This is one of the major reasons why most aspiring business owners are looking to develop an e-commerce application.
But times have changed and mobile commerce has replaced desktop applications. The entrepreneurs are finding it relatively easier to reach their target audiences. Mobile eCommerce has sprung up with the slogan -‘Shop on the Go’ – where people can buy products anytime and from anywhere with easy payment options.
Before we proceed further, let’s have a glance at a few important statistics that reveal how mobile commerce has transformed the shopping experience of the customers.
- According to research, mobile e-commerce sales will account for 54% of total e-commerce sales by 2021.
- Statista reports that the total global value of m-commerce is expected to reach about $700 billion in 2019.
- 63% of the audience searches for a product online on their mobile before making a purchase.
- It is important to note that mobile devices generated nearly 49% of internet traffic in 2019.
- 50% of customers use mobile phones for shopping.
The desire to create mobile e-commerce for business expansion must have ignited after getting familiar with these informative and encouraging stats. So, let’s begin with the process without any further delay.
Essential Aspects You Need to Know Before Designing a Mobile E-Commerce
Market Research and Knowing the Audience
It’s important to conduct extensive market research and get familiar with your buyer persona before you begin with the development process. You need to add products according to the taste of your audience for which you need to understand your audience’s background. Study their buying pattern carefully and it will help you develop an app that fulfills their basic needs.
Know Your Strongest Competitors
Next, it’s crucial to have knowledge about your strongest competitors that are involved in the same market. You need to get all their details, their functioning process, market analysis, their marketing strategy, reviews and ratings, and more.
Opting for the Best Technology
If you want to excel in E-Commerce SEO Services, then you need to choose the best technology stack and platform for developing the app. You need to decide whether you want to launch your app on Android or iOS or go for a cross-platform application. Apart from that, you also need to select the CMS framework, database, front-end, and back-end languages for coding the app.
Deciding the Budget for App Designing
The budget is one of the vital constraints that you need to decide in the beginning. When you consult an app development company to explain your project, the experts will ask about your budget estimate.
UI and UX Design
UI and UX designs play a pivotal role in drawing the attention of the users. It is related to providing a perfect color scheme, getting a smooth transition, and appealing visuals so that customers can easily navigate from one page to another. Another important factor is designing the logo, which is going to be your app’s identity.
Adding Quality Product Images
You need to add high resolution and quality product images that can attract the customers. It must be noted that images play an important role in convincing the customers as most of them zoom in on the picture before making a purchase.
Key Features to Implement in the App
Do you know why apps like Amazon and eBay have been highly successful through all these years? Well, the answer they have incorporated incredible features that have surged the shopping experience of the customers. You also need to follow the same footsteps. Let’s find out all those must-have features in your e-commerce mobile application.
Registration Process
Keep the registration process as simple as possible. No one likes to fill long pages as everyone wants to just enter the app. So, it would be better if you keep your login process only two to three steps or allow people to register via their social media account.
Adding Different Product Categories
Next, you need to add different types of product categories and catalog lists. For example, Amazon has various catalogs such as electronic items, apparel, accessories for men, women, and kids, home decoration items, and much more. You also have to provide a unique ID to each of the products listed in the database. They must have a price, title, and description.
Push Notifications
Push notification is an imperative feature that directly influences the purchasing behavior of the customers. It’s important to keep your audience updated about the latest trends, referrals, and discounts to retain them. It helps to improve app revenue.
Different Payment Options
Talking About All That You Want to Know About Developing an E-Commerce Mobile Application, Mobile e-commerce has also paved the way for the emergence of different e-wallet options and other online payment systems. Some e-commerce apps have also been allowing transactions in cryptocurrencies. However, you also need to keep the Cash on Delivery (COD) option as well.
Integrating Social Media Platforms
54% of mobile users use different social media platforms to search for a product and 71% of the customers had a positive shopping experience on social media. It tells you the story of why social media integration is important to reach out to 3.2 billion users worldwide. You can showcase your latest products on Facebook, Twitter, Instagram, and Pinterest with daily posts and updates.
Advanced Product Search
Another essential feature that you must add to your m-commerce app is providing the option of advanced search. You can offer the benefit of voice search where customers don’t need to type keywords to find an item.
Synchronizing the App
An important step that you need to ensure is synchronizing your mobile application with the website. Complete synchronization helps in saving a lot of time and allowing you to stay ahead of the competition.
Ratings and Reviews
You must encourage your users to rate your application and send their valuable feedback. It helps you evaluate the app’s performance and act on areas where it is lacking behind.
Real-time Tracking Facility
Offering a real-time tracking facility will give an additional advantage to your customers where they can easily track the live location of their product delivery and receive updates.
Easy Check-out Process
You need to provide your customers with an easy check-out process where they can easily place an order with just a few taps. The app can save their card or e-wallet details, which saves time as they don’t have to wait in the payment queue.
Live Chat Support
With the advent of the chatbot, customer support has become much more streamlined. You can also provide a live chat facility where customers can directly interact with the executives.
Get Ready With Your App
Talking About All That You Want to Know About Developing an E-Commerce Mobile Application, The m-commerce has exploded the market with more people getting connected with it. Thus, it’s the right time to build your mobile e-commerce app and take your business into a new destination. Get in touch with an expert to build an intuitive e-commerce app at affordable prices!