In this fast-moving world, relevancy is the key to success. Success stories do not only entail from high-quality products, there is a chain of elements working behind the scenes. There are many features that will build a user-owner friendly e-commerce website.
Designing work for the base of the website, choosing and styling features, etc., are a little tricky. So, comprehensive knowledge about the core is important. For ecommerce development, all you need is a set of fragments that will help you define a user-friendly website. Your website features are as important as high-quality properties.
Here are a few very basic but vital features that will bring the best out of your website.
Essential Features of an Ecommerce Website
There are no such features that will make your website sell overnight. A good design can go off style if you don’t put much effort into the outlay. There are a few features that are not obligatory but vital for ecommerce development.
Make The Shop Worth Every Sell
You might have seen multiple websites that are good to eyes but worthless for sale. These websites are designed to please your vision but the shopping experience will lower down your spirit.
The sole purpose and the appearance of the website do not go hand-in-hand. Just adding a big Buy’ button won’t generate revenue. You have to put your thoughts and best developers at work for growing exponentially. Ignoring these design knick-knacks will prove to be a disaster in the long run.
Unleash the Bright Side of Your Products
A separate column or a grid style category will look good on your website. Incorporate a ‘new style’ and ‘exclusive offers’ category to attract more traffic and lead. Most ecommerce development companies keep categories for everything, to give clients what they want.
Majority of the online surfers spend a lot of time contemplating before buying a product. To attract clients, offer some bounties or rewards. Categorizing the product list is also helpful for people who are always confused about the purchase.
Visitors Trust is Vital
Consumers pay attention to every minute detail, so it is evident that they want to know about everything inside out. Users make sure to check the warranty, payment mode, purchase method, and more to ensure the investment is done right.
Always keep your Homepage linked with appropriate pages to save time and money on pre-sales. The website which fails to commit faces a huge number of customer support issues.
Now, look at some features, that will make your e-commerce website a robust and user-friendly one.
Precise Brand Emblem
A logo is a magic element that will help you build a loyal connection. They can showcase your purpose and perception to boost your brand value. The logo is the face of a brand, so proper planning and designing are essential.
All of us remember the Amazon logo, every brand uses their emblem to assure the customer. Design a logo that can make a permanent impact on prospects’ minds. You might have seen websites that use their logo to elevate product pricing. See the logo of Apple devices, the emblem inscribed at the back is the cherry on the top.
Exclusive Deals, Free Shipping, and Rewards
Image source: zacjohnson.com
With so many competitors, hitting the right audience is difficult. The moment they enter your website, they need something impressive enough to stay there and surf more. An attractive homepage can make your prospect drool over your website. A good layout, multiple bright hues, and readable font are the primary need of an e-commerce website.
Exclusive deals and rewards can turn a probable prospect into a loyal consumer. Everyone loves something extra and if you provide the same, you can win you some dedicated consumers.
Free shipping is the best offer to impress a broad segmented audience. Shopping lovers tend to make purchases all throughout the month. So, if your website assures free delivery, you can turn shopaholics into perennial customers.
Endorse your Products
Branding is very important in commerce but that doesn’t mean you have to place your products on the homepage. All you have to do is place the offers depending on their exclusivity. Keep all the good eye catchy offers in the front. This hoax always works.
If you are selling some branded products at a discounted price, make sure to place it at the top end. Such slight changes will help you to drag high-quality traffic.
User-friendliness
As per some sources, 76% of the users state that ease of use is the number one feature they look for. Helping customers to find a product easily should be the sole objective of your website. E-commerce websites can sell a product in seconds only if the websites are easy and simple to operate.
E-commerce websites should not have complex or hard to understand features. Customers will not spend time on your website if it does not serve as required.
Mobile friendliness
For promoting mobile-friendly websites and apps, Google has started a mobile-friendly test to check the website performance according to some parameters. 50% of all online transactions come from mobile-friendly shopping sites.
More than half of the world’s population uses a smartphone and the internet on a daily basis. So, a mobile-friendly website will double your chances to make sales.
We all are aware of Walmart! A website improved its sales by 98% after transforming the desktop website into a smooth mobile-friendly website.
Easy Navigation
Website navigation is a vital element to promote scalability, and agility of an ecommerce platform. I have seen a few ecommerce development companies that build easy to operate navigation points. Complex navigation can turn your customers off, so keep it simple and sober.
User interface and user experience are two key factors to promote a healthy relationship between the product and the prospect. The user interface is responsible for all the technical features of your ecommerce website and the UX is how the visitor is experiencing while surfing the site.
Conclusion
Eccommerce websites are a modern addition in the online shopping industry. To make an everlasting impact on your prospect, try designing a brand logo that expresses your vision. An easy-to-use platform attracts high-quality leads and sells products without much effort.
Many companies offer ecommerce development services and marketing solutions, choose wisely. Look for the firm which has maximum success stories.
