Before I start this blog, let me show you some facts and figures –
- 28% of companies are prioritizing social selling. (HubSpot, 2018)
- 65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not. (HubSpot, 2018)
- Four in ten reps have recently closed two to five deals due to social media. (HubSpot, 2018)
Talking About 5 Reasons Businesses Should Pay MORE Attention to Social Media Marketing, These stats show the impeccable power of social media marketing, which most businesses fail to harness and lag behind in the competition.
Social media is like a virtual home for internet-savvy users who frequently visit it through their smartphones. Nearly 500 million people use Instagram everyday and the average user spends 53 minutes daily on the photo-sharing app.
After reading this article, you will understand five reasons why your business should invest more time and effort in social media marketing activities & SEO Services in Canada. Let’s get started with them.
Social media increases your reach through quoted experts
Big brands spend a lot of money on consulting experts while curating a piece of content. If you are one of them, you will quote the experts in your content and email them the link after it goes live. However, you can do things differently by leveraging your own social media channels.
In your tweet and Facebook post sharing your new content, tag the experts you quoted so they can see it in their notifications.
How does this help you?
This increases the chances that your source will share or retweet the link to their thousands (or millions) of followers. This will drive traffic back to your website. It’s a win-win situation for both of you.
Understand your audience better
On any social media platform, you have the privilege of interacting with your customers directly and creatively. By reading the tweets and status updates of your customers – both potential and existing – you’ll gain valuable insights into their daily lives and shopping behaviors. You can now answer the questions below clearly:
- Which websites do they visit?
- What products are they buying and why?
- What kinds of posts do they love to share and comment upon?
- What are their hobbies?
The answers to these questions will help you in designing a foolproof social media strategy. This includes, but is not limited to, identifying customer pain points and refining your product strategy.
Build brand loyalty around a powerful social media presence
A report published by Texas Tech University found that brands with active social media profiles have more loyal customers.
Talking About 5 Reasons Businesses Should Pay MORE Attention to Social Media Marketing, It’s easy to understand the basis of such findings. When you’re engaging with the public on social media, you’re building connections and rapport. You’re putting in efforts to provide your followers with useful information, help, and entertainment, without expecting anything in return.
Such virtual gestures convey a lot to your end customers. It shows that you value them, not just as a source of revenue, but as humans.
Social media marketing offers you a level playing field
Yes, that’s true. But you might wonder: What about the budget and resources required to put the marketing strategies into action?
Well, let me break it down for you.
We can start a social media account for free, and dedicate the time to maintain a social media channel. Else, we can also allocate a decent budget to outsource social media marketing.
Talking about the big brands, they do have some obvious advantages. These are better name recognition, bigger budgets, and more influencers who are willing to engage with their brand.
However, SMEs have one big, natural social media advantage that most big brands don’t. It’s AUTHENTICITY.
If you’re an entrepreneur who has an inspiring story or some new and exciting idea to resonate with consumers, then you have won half of the game already. In short, you don’t have to face all your competitors to win on social media. You just need to connect with your own market in a way that builds your own brand. The essential ingredients are –
- A good team
- Strong brand voice
- Solid product
Get an unmatched ROI on social media ads
Google Adwords is an expensive affair, isn’t it? So how can you get a higher ROI on your ads?
Talking About 5 Reasons Businesses Should Pay MORE Attention to Social Media Marketing, I am not talking about the paid ads but the boosted posts. By boosting the right social media posts, you can bring in more traffic at a fraction of the cost of targeted Google ads.
Summing it Up
You can take your niche market by storm using social media. Keep your efforts consistent in this direction and you will start seeing excellent results with time. All the best for your social journey!
