Progressive Web Apps are the latest addition to make your website feasible and flexible at the same time. This concept was introduced in 2015 and is mainly used to modernize, adapt the potential for future codes. The main reason to tailor PWA is to shape your digital strategy for holding up sales.
To provide mold to your PWA project, you need to look into:
- Client requirements
- Structure it to boost your sales and profit
- Avoid complexity and adopt a simple approach
What is PWA?
A Progressive Web App gives the website the outlook of a standard application in the smartphone while approaching it in a mobile web browser. It has the latest web ability to procure stability between web and vernacular applications, replacing both of them with a single specimen.
Progressive Web Applications–
- Are easy to download and save a lot of time.
- Maintain a high bumper.
- Are responsive and feasible at the same time.
- Work particularly faster than native apps.
- Have an offline feature that make them available when the device has no internet
- Propel push notifications to the user.
It is an absolute game-changer because it provides user access to the web browser and quality content at the same time.
Why is this era suitable for Progressive Web Application?
Advancement in technology and rapid digitalization transformed shoppers’ behavior and the way of investment. People have now started focusing on products that are available on both web browsers and native applications.
Smartphones are ruling the e-commerce industry single-handedly. According to a survey, in the past six months, 62% of smartphone possessors invested in something by using their device.
This innovation significantly helps businesses expand and reach out to the consumers by improving the user experience. The era of digitalization is best for PWA since it provides the base for an e-commerce website to thrive and make profits just by prioritizing the requirement of the consumer.
Benefits of Using Progressive Web Apps
There are many windfalls of using Progressive Web Apps. Here are a few of the functions that PWA offers:
- Impressive instant performance
Online consumers are very fond of sites that offer quick downloads. According to a research on online consumer behavior, 53% of online shoppers quit sites that fail to load within the time span of three seconds.
Progressive applications are faster than any other native apps and provide an excellent user experience. With this application, you can notice 35% decreased bounce rates. This helps to provide desired engagement to your website and increases sales.
- Enriched SEO
Progressive Web Apps are basically grounded on the internet, which is why they make the content of your e-commerce more SEO-friendly. This especially works because of the popular search engines, like Google and Bing. The content found on these search engines is easily shared, accessed and ranked.
- Elevated User Adoption
While shopping online, the most common problem is to download the application, which is also the major reason for lower conversions. It acts as an extra step to reach your destination. With PWA, the consumer just needs to visit the provided link and approve the prompts. This leads to high conversion and elevated sales.
- Heightened Conversion Rates
When a website offers an excellent user experience, the chance of purchase doubles up. So, it is feasible for online retailers to use PWA for high sales. Businesses using PWA have reported 17% to 76% of improvement in conversion rates and a 53% boost in visitor engagement. Businesses and companies with Progressive Web Apps convert engagement into sales more than native apps.
Things to consider before using PWA for e-commerce sites
At the time of implementing PWAs for business, you need a foolproof structure to back up the project.
Here are a few points that you should consider:
- The scope and type of business will define which application will suit the best.
- To save time and prevail on convenience, this application is the best.
- If your consumers majorly are android users, PWA is a suitable choice for your business.
- If your budget is strict and you cannot afford big investment, PWA is a savior for your e-commerce site.
Business owners should also know that your websites need to conform to some baseline criteria to be eligible for a Progressive Web App.
- The website needs a minimum HTTPS protocol for secure communication of data.
- Web App Manifest is a compulsion since it consists of all the metadata required by the device.
- The sites need “Javascript Proxies” as service workers.
Why should you choose PWA for your business?
Consumer behavior is often analyzed by the number and time span of the site visit, page views, conversion rates, bounce rate and check out abandonment. Along with this, an online retail shop needs to follow some basic criteria set by Google and score good enough.
Here are the reasons that attract business owners to PWA:
- Faster Experience: Responsive sites take longer to load than Progressive apps. PWA helps in less data consumption through its device-level caching feature and provides a smoother user experience. It also boosts conversion rates because of its flexible and simple procedure.
- Offline Mode: The caching feature of Progressive Web Apps is so advanced that they can work on poor or no internet connection as well.
- Auto-updates: PWAs do not need an update in the background and permission for that reason. It automatically updates in no time, unlike native applications.
- Zero Install: Downloading an application is a huge set back for native applications and PWA does not need installation. The link of the website is easily accessible by smartphones.
Uniformity plays an important role in the best e-commerce practices. These apps are feasible and offer reliability and resilience. There are many e-commerce firms that adopt PWA and rise to fame, such as Trivago, Alibaba, Walmart, and Twitter.
With the help of the Progressive Web App, businesses can double up their conversion rates and generate great revenues.
