Top Mobile Commerce Features That Converts App Visitors to Potential Buyers Jun 20, 2019

Talking About Top Mobile Commerce Features That Converts App Visitors to Potential Buyers, The contour of e-commerce business has expanded with a boom in the mobile application industry. With 63.4% of users accessing the internet on their Smartphone devices, there has been a paradigm shift in the e-commerce industry. In fact, last year mobile web applications found more visitors (58%) in comparison to desktop traffic (42%). It tells you that m-commerce has become a potent vehicle to gain the attention of continuously increasing mobile customers.

According to research, 49% of web traffic is generated from mobile devices. It may also interest you to know that 49% of customers use their Smartphone devices for shopping a product online.

However, mere creating a mobile e-commerce application like Amazon or eBay is not going to draw the attention of your potential audiences. You need to walk the extra mile and offer something unique and extraordinary to upsurge your sales and boost revenue. Brainvire is a digital-first Mobile Commerce Company that implements avant-garde technologies to unleash your business growth.

First things first, you need a mobile-optimized web application and SEO Service for E-commerce that is user-friendly and easily navigable. Also, one of the most essential factors that will provide an edge to your application over others is the top striking features that are currently prevailing in the e-commerce sector.

Let’s dig deep into the top 5 mobile commerce features that have the potential to convert app visitors into regular buyers.

Element of Personalization

Almost all top trending mobile applications offer personalization. It has undoubtedly become one of the most important strategies for digital marketing.

Any user who downloads your application creates a profile. You need to simplify this process as far as possible. One of the reasons why people just walk out of an app is a long and complicated registration process. Just keep an email-id and mobile number besides the name. You can also integrate it with a social media platform.

It allows the user to create his account with only a few finger taps. Creating a new user name and password is optional in most of the apps or has been removed.

The key advantage is that you can get valuable customer information and data that helps in targeting specific consumers. You can run different types of personalized app marketing such as push notifications, customized marketing campaigns, and location-based marketing.

The personalized feature in the app tracks information about the customer when he makes any purchase. You can send him viable suggestions based on his browsing history.

Taking all these steps will enhance the user experience of the customer and he would visit your app again next time for sure.

Elevate User Experience With Artificial Intelligence

Remember, you are running an online business in a futuristic tech-savvy world. Therefore, implementing common or ordinary mobile commerce features is not going to work anywhere near.

You must have heard about artificial intelligence and how it is transforming the entire business arena, You have to incorporate it into your app as well. It is an advanced technology that processes human intelligence with the help of machines.

So far AI has brought a significant change in the number of industries such as healthcare, real estate, and business. The mobile commerce industry has already put a giant stride forward to reap the benefits of AI’s innovation.

You must have a glance at a report, which says that 85% of the customer interaction will take place through AI and Chatbots by next year. The report also indicates that AI-powered apps will allow the business to save a lot of cost expenditure and streamline the procedure of customer handling.

Implementing Augmented Reality Experience

Another important digital transformation trend that has created a big boom in the e-commerce industry is augmented reality. Top e-commerce sites including Amazon, Ikea, Walmart, and many more have already started offering augmented experiences to their valued customers. It’s time to add your app’s name in the esteemed list.

Augmented Reality is a superb technology that helps you to display your products digitally on a screen to offer real-life virtual experiences. It is being expected that the AR-based market will reach $120 billion by 2020.

What other benefits can you expect-

• The application will showcase the product at the customer’s home. It means that he will be able to decide whether or not the product is fitting within the available space.
• It also has a useful tool offering additional information when the page is scanned.

Adding the Omnichannel Experience

The omnichannel experience is the next big digital innovation that mobile e-commerce industry is moving to. It allows a customer to browse the product in-store and then scan it with their mobile app. Next, he can add the same into his shopping cart with the option of purchasing it later in a different size.

Talking About Top Mobile Commerce Features That Converts App Visitors to Potential Buyers, The omnichannel technique also brings several channels together to streamline the shopping experience of the customers. It also helps m-commerce owners and retailers in managing store-wise inventory and keeping in sync with a centralized inventory.

Moreover, m-commerce has gained more flexibility and intuitiveness due to the modernization of technologies. They can keep a track record of buying patterns, wish list, products visited, and reviews through a single window channel.

Advanced Payment Methodologies

With digital payment technology coming into the picture, you can digitize the payment system with the addition of new alternatives such as Google Wallet, Apple Pay, Braintree, and others.

But what about implementing blockchain and cryptocurrency in the big picture. It’s a new experiment but will come up positive as time progresses. People make transactions using cryptocurrency, which is almost extremely quick and hassle-free.

Also, you have to pay extreme attention to offering fortifying security that is difficult to trespass. People hesitate to share their card and bank details due to fear of hacking. So, that’s where you need to fully assure your customers that their details are safe.

Proximity Marketing

If you have a brick and mortar store, there is a viable opportunity to target more customers through proximity marketing. It helps you to reach out customers within a close radius of the store.

Proximity marketing is a new trend that allows you to increase the steady flow of traffic in the nearby area by creating beacons. The beacons are small devices that send Bluetooth signals to the customer’s devices who have downloaded and installed your mobile application.

The mobile notification encourages them to pay a visit to your store when they are nearby. According to research, 88% of customers agree to share their location if they are getting a worthy deal. It means offering a good discount or in-store coupon codes that can drive traffic to your physical store.

Fast and Seamless Checkout Process

Do you want to upsurge more revenue and sales? If yes, then you need to streamline and speed up the checkout process. Slow and long checkout often leads to more cart abandonment.

The customers today want a platform that enables them to have one-click checkout where they don’t have to spend much time in finalizing or buying the product.

On An Ending Note

Talking About Top Mobile Commerce Features That Converts App Visitors to Potential Buyers, The mobile commerce has changed the facet of the e-commerce industry today. The m-commerce apps allow customers to shop for anything, anywhere, and anytime. It also helps to grow your business with best-in-class features and latest trends that can convert application visitors into potential buyers.

So, if you are looking to develop a unique mobile commerce application, get in touch with the experts to explain your idea.